What is a brand book?


Last Update hace 3 años

A brand book is a document that sets specific guidelines for perpetuating brand identity in all external and internal communications. Combining the elements of branding and visual identity, it becomes a guide that describes the image of the brand, its mission, vision, raison d'être, while pointing out its visual representations - through logos, icons, color palettes, etc.

Every successful brand book should include, as a rule:

  • Brand name
  • Outline of the brand story, ethos, and purpose/mission
  • Brand logo, its variations
  • Icons
  • Color scheme
  • Fonts, sizes, and style variations
  • Images that reflect the brand and give examples as to what images can be used in the marketing strategy of the brand.
  • Brand’s communication style.

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