What is a brand book?
Alex
Last Update 4 jaar geleden
A brand book is a document that sets specific guidelines for perpetuating brand identity in all external and internal communications. Combining the elements of branding and visual identity, it becomes a guide that describes the image of the brand, its mission, vision, raison d'être, while pointing out its visual representations - through logos, icons, color palettes, etc.
Every successful brand book should include, as a rule:
- Brand name
- Outline of the brand story, ethos, and purpose/mission
- Brand logo, its variations
- Icons
- Color scheme
- Fonts, sizes, and style variations
- Images that reflect the brand and give examples as to what images can be used in the marketing strategy of the brand.
- Brand’s communication style.